S.L.U.T.S
Branding, typography, animation
Branding for a campaign raising awareness for DoxyPEP as a tool to prevent Syphilis transmission. As the audience eligible for doxy is rather small, we needed a specific, sex-positive, cheeky and inspiring tone to catch their attention. It worked, with over 300 people going on to download a letter to take to their GP and discuss getting a prescription!
Videos produced by the legends at Chillbox and directed by Gabriel Lunte, with typography, animation and art direction by me (including harnesses made from $2 suspenders and staples)!
